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Hello! I'm Darrel

One of the leading experts in digital distribution, digital marketing, SEO, HTML, Website integration & deployment Google Ads, Key word search optimization & social media marketing and digital advertising. Has a proven track record deploying digital marketing solutions that will result in a minimum revenue increase of 40%  B to C Online Travel Agents,  within the first year and grow direct bookings over 100%.

 

Visionary and strategic leader with hands-on work style; effectively build targeted, multinational teams from the ground up that deliver superior guest experiences and client experience within challenging, competitive markets.. Innovator, Visionary moving beyond the product, beyond the brand and evolving in building a tribe.

Darrel Cartwright

General Manager & Hospitality Consultant

 

Phone:

+84 70863 6890

 

Email:

darrel.cartwright@darrel-cartwright.com 

 

Address:

GRAND SAHID JAYA JAKARTA

Jl. Jendral Sudirman No. 86 Jakarta, Indonesia

Skype:

darrel.cartwright

EXPERIENCE
 
2018-Current

General Manager

2015-2018

General Manager

The Park Lane Jakarta-Indonesia( Re-Branded to  Wyhdahm Casablanca Jakarta)                                                                                         

  • Responsible for managing all aspects of the hotel operations, delivering unprecedented custom satisfaction, experience , driving revenue and building value for owners.

  • The five star hotel is located adjacent to one side of the city’s “Golden Triangle” central business district, the and within walking distance to superblock Kota Kasablanka Shopping Mall.

  • Consisting of  280 rooms, including 36 long-stay Residences, four FnB outlets spa & Gym.

The Grand Sahid Jaya Hotel- Jakarta                                                                              

  • Responsible for maximizing hotel revenues, driving guest experience & satisfaction

  • Preparation of the budget forecast, identify and seek out potential business in the market

  • Transform revenue from traditional bricks and mortar approach to a digital one by implementing digital tools that help to capture more business  digitally

  • Successfully, increased direct bookings by 300 % and increased OTA business 100% through the use of google ads, & leveraging social media

  • Hotel Consisting of 721 Room, 27 meeting rooms, 2 Ball Rooms with a maximum capacity of 3000 pax and  5 F& B outlets

2014-2015

General Manager

Post & Pre-Opening

Loama Resort & Spa-Maldives

  • Spearhead resort operations, a luxury resort situated on a remote island location, consisting of 55 over-water villas, 50 beach villas, four food and beverage (F&B) outlets, a dive center, and spa.

  • Effectively secured all licenses required for operations by overseeing all aspects of pre-opening, including manning, infrastructure, back-of-house (BOH) setup, and standard operation procedure (SOP) implementation.

2012-2014

General Manager

Diani Reef Beach Resort & Spa-Mombasa, Kenya

  • Oversaw operations of a five-star resort comprised of 143 guest rooms, four F&B outlets, a conference center, spa, casino, and movie theater.

  • Succeeded in attaining all set objectives, superior guest satisfaction, and a positive working environment by running the hotel in accordance with the organization’s standard operating procedures and policies.

  • Led implementation of tailored products and services catered to hotel’s target groups and based upon pre-agreed marketing plans and budgets.  

  • Ensured continuous productivity and efficiencies through plan and budget concept design, monthly financial reporting, process improvement and cost saving initiative development, and operational auditing.

  • Enhanced staff productivity and resolved bottlenecks by coordinating activities of department heads and assistant managers regarding timetables, work schedules, and employee resource allocation.

  • Optimized workforce by heading all recruitment, hiring, orientation, training, and performance reviews for all new hires.  

  • Liaised with diverse groups of stakeholders, including C-level executives, local and public authorities, and main accounts.

2010-2012

Resident Manager

Post & Pre-Openining

2004-2009

General Manager

2000-2004

General Manager

Takanawa Prince Hotel-Tokyo, Japan

                                                                                        

  • Dramatically grew revenue by 40% and increased occupancy from 65% to 85%, on average.

  • Hotel was awarded 2003 & 2004 Best Business Hotel in Japan, during tenure leading management.

  • Directed operations consisting of 450 rooms and suites; 5 F&B outlets; 3,275m² of conventions, exhibitions, and special events space; 453 personnel; and an average of 39,000 covers per month.  

  • Maintained budgetary profit margins, prepared annual budget, and submitted quarterly operations plans.

  • Maximized employee morale by demonstrating Spotlight 5 behaviors and providing tools, guidance, support, and incentive programs. Increased guest satisfaction by developing targeted management and staff programs.

  • Accurately determined positive and negative gaps in service and prospective market opportunities by conducting comprehensive SWAT analyses.

  • Kept owners and potential investors informed by presenting reports and projecting property market trends.

Previous Employment:

Rooms Division Director, Washington Hotel, Tokyo, Japan ▪ F&B Director/Rooms Division Director, Washington Hotel, Tokyo, Japan ▪ F&B Intern, Hilton Hotel, San Jose, CA ▪ Restaurant Staff, Hilton Hotel, San Jose, CA

Hyatt Regency Resort & Spa-Danang, Vietnam

                                                                                        

  • Headed pre-opening project management, including punching of rooms for handover to Hyatt  and punching, controlling delivery of the FF&E.

  • Directly responsible for operations involving 174 (1, 2, and 3) bedroom condominiums  27  luxury villas and 290 rooms.

  • Consistently ensured quality products and exemplary guest service by achieving hotel goals, strategies, and objectives.

  • Promoted interdepartmental transparency and communication by collaborating with other department heads.

  • Established all standard SOPs for the residential management of all Hyatt condos and villas.

Hanoi Lake View Hotel & Serviced Residences-Hanoi, Vietnam

                                                                                        

  • Grew property value from a $17m² to $29m² and achieved 100% occupancy for 2.5 consecutive years.

  • Achieved record-high revenues and steady growth while concurrently reducing costs and increasing efficiency.

  • Supervised 150 employees and established general policy and property management systems.

  • Oversaw property management public relations; liaised with various authorities, owners, and occupants.

  • Ensured maximum fiscal efficiency by providing initial and on-going operational cost estimations for all organizational properties and expenditure program reviews and revisions.

  • Facilitated mechanical, electrical, and architectural feature design reviews of existing and future properties. Set and implemented building rules and regulations subject to Vietnam law for firm properties.

  • Maintained high occupancy levels through effective motivation and by keeping current of market conditions, understanding competitive pricing, and utilizing appropriate marketing resources.

  • Sustained project quality at HLV standards by coordinating maintenance of property with appropriate support.

  • Actively promoted positive, proactive resident relations by demonstrating a “firm, fair and consistent” manner in all resident contacts and being attentive to political and social impacts of decisions

EDUCATION
 
2011-2013

Masters-Hospitality Management

2012-2013

Certificate in Hotel Revenue  Management

2012-2013

Certificate in Hospitality Marketing

1991-1994

BSC., Business Management-Hospitality

Cornell University

Cornell University

Cornell University

MacArthur University

BRANDS
 
The Park Lane Jakarta
Diani Reef Africa
Hayatt Regency Danang
Prince Hotel Tokyo
SKILLS
 

Digital Marketing,SEO

HTML Web Design

Digital Advertising & Re-marketing

Driving Revenue via digital channels

English - Mother Tongue

Japanese, Vietnamese - Advanced

EXPERTISE
 
Manage From the Heart

Good teamwork takes good leadership, and a good leader makes every team member feel valued and important.
 

In my dictionary, leading by example is the key to building a solid team. A leader should motivate his or her people by showing them how things should be done. 

The other important leadership approach that that is important  is managing from the heart. "I show how things are done instead of giving orders. That's the difference between a leader and a boss

The Digital Revolution

To be a successful General Manager in this day and age it is vital that the Manager becomes a digital marketing expert and understand the basic technology behind it. Communicating to the guests  through social and digital platforms is so vital in this day and age. The message must express the experience we as a hotel have to offer. Get this message right through the right digital platform and the reach is limitless.

Building Guest Experience

The Key to success in this business is to re-think what is our product. The product is the experience. Not the room or the F&B. What people take away with them is the experience they had long after they check out. What stays with them is the memorable experiences. Build the experience and the revenue will come.

2018 OCT Voted Best GM in Indonesia

EXPLORE MORE
Download Darrel's Latest Resume & Explore My Online Articles That Highlight & Showcases My Business Acumen
 
 
CONTACT ME

Darrel Cartwright

General Manager & Hospitality Consultant

Phone:

+84 70863 6890

 

Email:

darrel.cartwright@darrel-cartwright.com

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© 2015 By Darrel Cartwright